President and CEO Joyce R. Forchion relaunched The JR Forchion Group after experiencing a personal awakening. Observing the changing landscape of the current workforce due to the diabolical Coronavirus pandemic—along with recent instances of blatant racial inequalities in the world—inspired her to recommit her purpose to provide professional women with equal opportunities to tell their stories and solidify their business brands. The Group aspires to serve as “ChangeMakers,” or agents of change, for ambitious clients in need of copywriting services, content creation, community outreach, and career consulting.

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Specializing in promotional storytelling and career development strategies, Forchion pays timely attention to detail and brings an array of contacts in business, media, politics, and the performing arts to each project. Spanning her 20+ year career, she has enjoyed the opportunity to run a local chamber of commerce, oversee a university public affairs department, and collaborate on projects publicizing political dynamos such as United States President Joe Biden and the late United States Representative Carrie P. Meek (FL 17th District). Her passion lies in spotlighting the vivid personalities of people and lighting a pathway for clients to recognize their individual light, or "flair-factor," that makes them unique. 

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Committed to generating career advancement opportunities for others, Legacy Magazine named Forchion one of Miami’s “50 Most Influential and Powerful Black Professionals of 2020.” A graduate of New World School of the Arts and lifelong dancer, she holds two Bachelor of Arts degrees from Rutgers University, where she was designated a Paul Robeson Scholar for two consecutive years. She subsequently earned a Master of Science degree in Mass Communication from Florida International University’s ICAP (Integrated Communication- Advertising and Public Relations) Program.